ITB Berlin: The UNESCO Dolomites at Europe’s leading travel trade show

From the 8 to 12 March 2017 the UNESCO Dolomites Foundation appeared at the ITB trade fair in Berlin, Europe’s leading travel trade show. Getting to know other cultures, obtaining information and inspiration for the next holiday, or simply taking a quick break from daily routine, for the huge public visiting ITB Berlin has been a unique opportunity to explore the whole world in the space of just a few hours.

The Sassongher peak, in the Dolomites

Ph. Marco Salaris

The UNESCO Dolomites

The UNESCO World Heritage Centre in Paris invited the Dolomites UNESCO World Heritage Site to take part in ITB Berlin. The UNESCO Dolomites Foundation had the chance to be a co-exhibitor together with the Wattenmeer/Wadden Sea Site, in the themed area dedicated to Sustainable Tourism. The recognition became an important step for the Overall Management Strategy of the Dolomites Site and for the projects launched by the Foundation and its Operating Networks for promoting sustainable tourism.

“People Protecting Places”: the conference

Sustainable tourism in the UNESCO World Heritage Sites was the subject of a debate organised jointly by the Secretariat of the Wattenmeer/Wadden Sea Site and the UNESCO Dolomites Foundation.

World Heritage Sites are often major tourist destinations. Many sites have put together a sustainable tourism strategy, among them the Wattenmeer/Wadden Sea and Dolomites sites. The ITB workshop in Berlin enabled exploration of sustainable-tourism strategies and the experiences of different “Serial” World Heritage Sites. These two UNESCO sites are both serial properties, making the goal of sustainable governance a more complex issue.